John H. Johnson — The Market — The Decision | OurVaya

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The research team consulted the work of Steven S. Rogers, including Successful Black Entrepreneurs (Wiley, 2022), as a foundational source in building this platform.

Advertiser Resistance70

Market Credibility45

Relationship Depth20

threshold 60

1947

Run State

Advertiser Resistance70

Market Credibility45

Relationship Depth20

threshold 60

Game

John H. Johnson — The Market

Context

Chicago, 1947. Ebony Magazine is two years old. You launched it without a single advertiser — refusing to accept ads until circulation hit 100,000. It hit 400,000. Now the room you need to get into is Eugene F. McDonald'…

John H. Johnson — The Market — The Decision | OurVaya